Session 3 6s58l

Reaching and Expanding Racing’s Fan Base 6523n

May 15, 2018

This wide-ranging session will examine how racing’s evolving fan base is best to be reached and expanded, now and into the future.  The session will feature: 321u54

• An exploration of the sports broadcast landscape and horizon;

• Analysis of recent innovations in digital fan engagement;

• Leading programs designed to drive diversity in racing.

Speakers 56z69

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Speakers 56z69

Niall Sloane o334d

Director of Sport, ITV

Oonagh Chan 3v6c40

Senior Consultant, The Hong Kong Jockey Club

MinKi Shim 1q703j

Associate Manager, Marketing Department, Korea Racing Authority

Victoria Carter ONZM 325kp

Deputy Chair, NZ Thoroughbred Racing

Susannah Gill 3e3c52

Director of External Affairs, Member of Diversity in Racing Group, Council Member of Women in Racing Britain, Arena Racing Company

Anna Seitz Ciannello 2i1ag

Client Development and Public Relations Manager, Fasig Tipton

Megumi Ichiyama f5e6n

Chief of Staff from Publicity Department, Japan Racing Association